February 23, 2012

The Neutral Needs: Decor

It’s a celebration of style. It’s a triumph of color. Your home is a dedication to good taste, a reflection of the choices you could never regret — bold patterns, bright walls, the unapologetic reds and greens. You’ve never been timid with paint. Instead you’ve always understood that it’s meant to be expressive (not shrouded in the dull sepias and grays). And each room is tribute to design.

Each room must also, however, soon be sold — with a new family sought and a new life begun. This property must be exchanged for another and, though you fret about the need to leave, you’re certain all will appreciate the transformation you’ve performed. It should be an easy process to find a buyer.

It’s not.

Selling your home proves instead to be difficult; and you can’t understand why.

The reason is — unfortunately — all too simple: your style is too much for the average family.

It’s a market defined by certainty, by the quick transactions. Consumers today are demanding convenience; and homes that can’t provide it are soon dismissed. A wild splattering of paint on the walls suggests future labor (with individuals forced to choose their own colors, unable to simply move in. They must work to achieve the perfect property and this is unacceptable to most).

It is important therefore that every seller choose to strip away the personality of their homes. Use neutral tones on the walls; remove all family mementos and designs; standardize every corner. The intention is to make the space seem inviting to others, not to you. Greet buyers with a blank canvas — one they could easily manipulate to their own tastes. This will help to ensure bids and garner interest.

Your style is undeniable — most of the time. Refuse it now, however, and learn to (finally) be common.